Sell My Home Columbus Ohio

Sell your home effectively with CASTO Residential Realty.

CASTO Residential Realty has a proven methodology for selling your home. From professional photography, to digital marketing, we make selling your home a turn-key process.

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The CASTO Residential Realty Marketing Plan

Our 10-point marketing plan puts your property in front of qualified buyers at the right time, through online and physical exposure.

Evaluate & Price Your Home

We run a comparative market analysis to show you what similar homes are selling for in the market to determine the most competitive price for your home.

Professional Photos

Make it picture perfect! We use professional photographers to make sure your property is viewed above the competition.

For Sale Sign in Your Yard

We will place an eye-catching sign in your yard.

List Your Home on MLS

Listing on MLS allows other REALTORS^® and their buyers to see that your home is listed.

Online Marketing Presence

Maximum exposure through our premium memberships on Realtor.com, Zillow, Trulia, etc.

Personalized Marketing Pieces

We may create postcards, fact sheets and flyers to market your property.

Market to Our Network

We will market the listing internally through our company database to reach current and past clients, co-workers and their clients.

Create Open House Schedule

We will create an open house schedule to bring in agents who are active in the market to view your home.

Managing Showing Requests

We will manage all showings through Centralized Showing Service (CSS) which allows you to control showing requests.

Maintain Open Communication

We are always available to discuss the progress of your listing and provide you with regular updates. We are here to help!

Covid-19 Precautions

We are dedicated to ensuring the health and safety of our clients and agents. CASTO Residential Realty is actively following the CDC guidelines. Contact us for a complete list of our preventative measures.

Tips for Selling Your Home

Pricing & Preparing Your Home for Sale

Exterior

Keep grass freshly cut
Maintain landscaping
Store trash / recycle bins out of site

Interior

Organize / Declutter: get rid of unused stuff
Remove excess decor & wall hangings
Touch-up paint and patch holes
General clean-up: windows, countertops, bathrooms, etc.

Pricing Your Home Competitively

The first 30 days are critical. Pricing your property competitively will generate the most activity from agents and buyers. Pricing your property too high may make it necessary to drop the price below market value to compete with new, well-priced listings. However, don’t worry, we will help you through this process by pulling competitive prices and communicating with you throughout the process.

A property generates the most interest when it first hits the market.
The number of showings is greatest during this time if it is priced at a realistic market value.
Starting too high and dropping the price later misses the excitement and fails to generate strong activity.
Many homes that start high, end up selling below market value.

The Contract to Close Process

The REALTORS^® at CASTO Residential Realty are with you every step of the way.

Negotiate & Accept Offer

An interested buyer will submit an offer on your home. We will use our negotiation skills to make the terms, price, closing date, additional terms and conditions favorable to you.

Inspection & Request to Remedy

Most buyers will include an inspection contingency which allows them to have the property inspected during a negotiated timeframe.

Appraisal

Most buyers have an appraisal contingency in the purchase contract. Seller’s may ask for this contingency to be waived or ‘covered’ if the appraisal falls below the original offering price.

Title

The title company creates the settlement statement, records the deed and sells a title policy insuring a clean title to the property. The title company will contact the buyer to collect tax and personal information.

Closing

Buyer and seller sign closing documents. Proceeds from the sale, as well as REALTOR^® commissions are disbursed at this time.

Possession

The buyer takes possession of their new home!